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Designing an Optimized Website

Designing an Optimized Website

Search Engine Optimization or SEO is crucial for any website. The same goes for businesses in Singapore which utilizes their website for promotion, transaction and getting in touch with customers. SEO determines the amount of traffic that the web pages would get.

For website design Singapore, it is important to remember that major search engines like Google and Yahoo use the amount of traffic in determining the rank of the website in search results. If the search engine crawlers detect that the site is relevant, then it will get higher rank too. Of course, this also means that the website would be more accessible to targeted viewers.

What are the aspects which enhances SEO for websites? Is this really a complicated goal? A lot of people assume that optimizing a website is possible only with the help of professional ITs. Truth is, this is something which can be achieved even by newbies in the field of web designing. If you are targeting for better SEO, here are some of the techniques on how you can do it too.

Local Search

If you are operating your business, make sure that your website is visible for local search. Web design Singapore means using keywords for the web pages which points to the location of your establishment. Add specific locations so that when people look for nearby establishments, they will be redirected to your website.

Relevant Content

This may sound like a very old school technique but even today, adding significant content to the website is still important for web design Singapore. People rely on the internet so they can get the information that they need. They do online searches so they could get quick answers. If your website resolves people’s queries and problems, then they would keep coming back. They might even refer it to other people. This will pump up the amount of traffic in your website.

Pick the Right Keywords

Aside from tailoring your website to make it visible for local search, it is also important to pick the right keywords for website design Singapore because this could help the rank. There are tools which you can use in searching for the right keywords. When choosing the ones which you will add to your content, web pages and the main site, do not go for the most popular ones. Yes, these are the words which people often use when searching online. Problem is, too many websites have been competing with the same keywords. It is better to opt for the keywords with medium popularity. That way, there is a bigger chance for your website to rank higher.

Link Building

When it comes to web design Singapore, it is also important to include link building. This can be done by using other online platforms so that other people will be encouraged to go to your website. For example, you can submit content in article directories which includes some details about your website. The social networking sites can be very helpful too because these will allow more people to be familiar with your website. Just make sure that if you are

Website Loading Time

Though it is important to makes sure that the website design Singapore is impressive and professional-looking, it is a horrible mistake to overstuff the pages. Stay away from Flash graphics, moving animation and other heavy design elements. Photos and embedded videos are okay but it is best to set a limitation for these too. Overdoing these would make the website too difficult to load up. Viewers would need an extra dose of patience before they can access the pages and this would not help in boosting the traffic of the website.

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