The Essentials of Ecommerce Web Design
When you're trying to sell a product or service on a website or through a direct mail, the website design should comprehend the message you have. We would like to hammer this point home, because it's the foundation for everything we are going to share with you on ecommerce web design. Look at your own buying habits. When was the last time you bought a high-end product that you didn't understand anything about?
Put your web menu on the left hand side of your website. You want it on the left side and down, not on the top going across and certainly not on the right hand side. Don't make people look for your copy. I know that sounds a little strange because it is not as if they can't see your main copy when they come to your homepage. But, if you have for instance a picture in the middle of your copy; that is going to distract them. So don't do that. Allow them (the reader) to get right to your copy right away.
Don't distract them with a lot of ads or pictures. When it comes to having ads on your website don't have any flashing banners. It distracts your web visitors. When they come to your homepage you want them to get into the heart of who you are and how you can help them. You want your prospects to come to the heart of the sales message you're trying to get across.
It is critical that you use the correct body styles in the text of your content, sales copy, and headlines. Using the incorrect ones for the sake of appearance will kill the message you're trying to get to your prospects and clients. Therefore:
1.Use only serif body styles like Garamond, Times Roman, or Century.
2.The use of bolding or italics should be done only a little. Too often and it negatively affects comprehension of your message.
3.The best text sizes for the body of your text are 10, 11, and 12 points.
4.Justify your text.
Follow these steps and the comprehension of your message will be between 70-80 percent. Most of the people who read your content or message will be able to understand what you said, be able to recall your main points, and therefore are more likely to act on your message.
Headlines and colors
Headlines and colors are two very effective ways to draw attention to your copy, site, and content you wish to emphasize. But if you use headlines and/or colors in the wrong way, they can do more harm than good.
In the case of headlines, your primary objective is to draw attention to your content. Most often this will be a sales letter, but it could be an article that you deem important to your prospects and customers.
Following things should be kept in mind:
1.Your headlines should have only the first letter in capitals. Capitals in all the letters distract from the message in the text that follows the headline.
2.Make your headline larger than your text body, but no larger than 36 points. Any larger and it looks like a screamer headline, which readers do not like.
3.Use serif fonts.
4.When using colors, choose low chroma colors for your headlines.
5.Use black colors for the body of your text.
6.The best background color is white. If not using white, use a very light gray.
7.Reverse-colored backgrounds are to be avoided at all times. They may look good, but your message will be completely lost.
8.Focus on the effectiveness of your site, not how pretty it looks. A good ecommerce web design is always simple.
Boring sites make more money than pretty ones. So be boring all the way to the bank!
Using Audio and Video
As we move forward within the Internet e-commerce realm audio and video are becoming necessary components to a website. The success of YouTube, newscast videos, and streaming video in Singapore make it clear that they are here to stay. Audio is a close second in this race of technology integration. If you wish to market on the web, you must use both. It's that simple. And if you're going to do something, you might as well do it the right way. As with audio, do not have your video playing automatically when people hit your home page. Let them choose to start playing the video.And we know that the first place people are likely to see your site is at work. If you did a quick search on Google, you would see why. The productivity lost to businesses because of Internet surfing, and shopping is astounding. But, the real lesson is of course that the job location is where they will see your site.
It's this reason as well that you do not want your video to show in a pop-up window. Many employers have pop-ups, and Flash video restricted. Most times the employees do not have the capability to enable them. Have your video play as embedded within the website.
Lastly, try your best to keep the back round of the video as static as possible. The more action within the video the more memory it takes up. Keeping the video simple, and focused on you or what you are showing will keep the download speed quick. The last thing you want is for a web visitor to be sitting around waiting for your video to play.Back To Blog Lists