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E-commerce : A Technological and Economical Breakthrough



Electronic commerce, or more popularly known as e-commerce to most, has given businesses a newfangled face and an easier ground to run and mobilize into. In today’s digital age, selling and buying products, goods, or services have been just few clicks away. E-commerce, through the aid of the internet and networks of computers, enables consumers and entrepreneurs to do corporate deals with people amidst the barrier of distance and time. Say, for instance, even when one’s office is located somewhere in Europe, a costumer from Asia, or say, Australia can still do the trade online.

E-commerce’s genesis dates back to the ‘70s. Since then, several facets of industries like internet marketing, inventory organization, supply chain management, among others have been made swift and speedy to the benefit of several companies and individuals who entrusted these tasks to this technological and commercial breakthrough around the globe.

Aside from reaching both local and international customers, another advantage of resorting to e-commerce is its non-discrimination to small enterprises. It does not matter if the company is a neophyte or a recovering estate in its field—so long as it is dynamic, potentially profitable, and consumer-friendly, the business is likely to succeed with the facilitation arm of e-commerce.

One of the pitfalls, however, of e-commerce is that there are still conservative consumers who find it hard to trust transactions over the internet. Blame it to the proliferation of online scammers who prey on some gullible costumers. There are still a number of internet users who deliberately begs off this business trend and prefer to do personal deals when purchasing products or services. Question of legitimacy is also one of the reasons why some find it hard to fully depend their hard-earned money to online services. Moreover, not everyone can afford to be always online due to financial and lifestyle situations.